Jera Cobb – Barberia
Jera Cobb is my barberia (feminine word for barber). We have a standing agreement: I keep her looking good, and she keeps me looking good. This is one of the first freelance projects that I undertook, and we’re still keeping each other looking great.
This is a freelance Denton Web Development project.
Flexing My Photoshop Skills
We came together on this in 2015 when I mentioned to her that I do freelance web development on the side. She wanted a site, I needed a steady supply of haircuts and beard trims. The only problem was that she didn’t have any visual content. We solved this by using the camera on my phone and doing a couple of shoot sessions, and then I got to work on Photoshop. We also ended up using some select photos as the backgrounds for the sections on her site.
The original is the first displayed to the left. The colors that the phone captured weren’t as vibrant as we wanted. She had one weird light bulb over her chair that was changing the color of her hair to red. We were also shooting on a phone that had plenty of megapixels, but it wasn’t one of those fancy ones that we have now that have two/three lenses and can give a native focus effect. All of the focus work was done in Photoshop. The kid that she was cutting on also had some blemishes on his forehead, so I corrected that also.
After everything was done, I presented her with some options and she decided to go black-and-white with the photo (it was definitely more her style).
Once that was complete, we gathered up all of the content that we wanted and implemented a WordPress site using the Sydney theme. We integrated her SetMore booking plugin and she was good to go. I made some vector icons in Illustrator for her hours, created a custom menu with dot leaders (I’ve since changed it under her direction), and set up a Google My Business profile.
Her business has exploded over the last few years. Most of it is absolutely attributed to her being absolutely amazing at her craft, but I’d like to think her website played a part. We’re also working on a redesign soon to further align with her current style and mindset.
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